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Home » Cars

Countdown to SEMA 2024: Unveiling the Top Concept Cars and Bespoke Builds

Ben Temnick
Jun 12 ,2025
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Ben Temnick
ByBen Temnick
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Ben Temnick is an inspiration to Motor Rove and its staff, leading a team that's dedicated to creating honest content based on real-world observations and the...
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Just a few hours counting to the upcoming 2024 SEMA show that will be held at Las Vegas from 5th to 8th of November 2024, and there will be a spectacular view of the latest cars and bespoke cars that have made trends from the past few days.Top cars we know that have been unveiled and will appear at the 2024 SEMA show include :

Contents
Toyota Land Cruiser ROXNissan Frontier Tarmac Concept1967 Plymouth GTX ConceptToyota 4Runner TRD Surf ConceptJoin Our Newsletter

Toyota Land Cruiser ROX

toyota land cruiser rox concept
Toyota Land Cruiser ROX Concept

The Toyota Land Cruiser ROX, which stands for Recreation Open Experience. This car was crafted by the automaker’s Calty design and research team based in Ann Arbor, Michigan. The mother model was a 2024 Land Cruiser Prado, which was reworked to bring life to ROX.

Nissan Frontier Tarmac Concept

nissan frontier tarmac concept
Nissan Frontier Tarmac Concept

The second model is the Nissan Frontier Tarmac Concept, which is a street truck designed for drifting. The Frontier was turned into a lower street truck, and a Nismo cold air intake was added on, along with a custom Nismo exhaust system and a supercharger that pushes the V6 engine to 400 horsepower. The Nissan Frontier Tarmac Concept was unveiled for this year’s Sema Show. The Frontier Concept is based on the 2025 Frontier Pro 4X trim and uses a 3.8-liter V6 engine that produces 440 horsepower and 400 pounds of torque.

1967 Plymouth GTX Concept

the 1967 plymouth gtx concept
the 1967 Plymouth GTX Concept

Third is the 1967 Plymouth GTX Concept, which will be shown by Mopar at the 2024 SEMA, featuring 335 horsepower electric motors mounted at the rear axle and fed by four battery packs, one in between the grille and the E motor in the trunk. It’s based on the 1967 Plymouth GTX, receiving few updates while its original design and appearance are kept.

Toyota 4Runner TRD Surf Concept

trd surf concep
TRD Surf ConcePt

Fourth is Toyota 4Runner TRD Surf, which debuts as TRD Surf Concept and will be shown at this year’s Sema Show. It features a two-door body and removable top, bringing up the classic generation 1984 4Runner looks. The few doors in this concept give a short wheel base and purposefully stance, and a removable top is designed using 3D printing, ensuring it fits perfectly. Under it’s hood, it features a standard turbocharged 2.4-liter cylinder engine also used on its production SUV. The engine produces 278 horsepower and 317 feet of torque that is transmitted through an eight-speed automatic transmission to a full-time four-wheel drive system.

This only a potion of the top vehicles that will be at the 2024 Las Vegas SEMA Show, but there are still plenty unmentioned, and we will give you each update starting from the fifth of November 2024, which is the day the show will start, to the eighth of November 2024, which marks the end of the show.

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ByBen Temnick
Editor-in-Chief
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Ben Temnick is an inspiration to Motor Rove and its staff, leading a team that's dedicated to creating honest content based on real-world observations and the automotive world. He began his journey writing at various sources back in 2019, having knowledge in automotive engineering and expertise in Reviews, ensuring that the information delivered to you is accurate and reliable.
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